Octavi Serra
The work of this artist, designer and photographer focuses on capturing the ironies, truisms and frustrations of modern life.
Under the Skin
Octavi Serra
His work captures
the ironies and frustrations
of modern life.
Getting to the finish line
His work is a reflection on the importance we give to accomplishing goals but forgetting to enjoy achieving them.
Getting
to the finish line
Team sport
His work is a reflection on the importance we give to accomplishing goals but forgetting to enjoy achieving them.
“The intervention invites reflection on the importance of enjoying what you’re doing as you get to the finish line.”
Octavi Serra
“The intervention invites reflection on the importance of enjoying what you’re doing as you get to the finish line.”
Octavi Serra

No matter the aspect, Serra’s sense of disappointment is evident. In a recent interview, he warned: “We’ve been sold a basic pattern for living in the world, [and] if we don’t make an effort to get past it or change it, it’s easy to end up behaving like automatons.”

The work of this artist, designer and photographer focuses on capturing the ironies, truisms and frustrations of modern life.
Octavi Serra is a Barcelona-based artist who for more than 10 years has been developing his art practice halfway between urban art and photography.
Optical illusions and waste products are displayed in public spaces and then photographed as part of an attractive philosophical series.
The artist’s work is a sign of our times and a reaction to dissatisfaction with today’s social landscape.
Serra builds conceptual installations that mock today’s culture and seriously question the status quo.

The work of this artist, designer and
photographer focuses on capturing the ironies, truisms and frustrations of modern life.
Octavi Serra is a
Barcelona-based artist who for more than 10 years
has been developing his art practice halfway between
urban art and photography.
Optical illusions and waste products
are displayed in public spaces and then
photographed as part of an attractive
philosophical series.
The artist’s work is a sign of
of our times and a reaction to
dissatisfaction with today’s social landscape.
Serra builds conceptual installations that
mock today’s culture and
seriously question the status quo.

Meet the artists
Different artists have left their mark filling the walls with color and creativity.
Meet the artists
Four artists have left their mark by creating the first layer of the store with their work.
vitality, of enjoyment, leaving
behind the canonical and
standard models.
His extravagant paintings insinuate
figurative elements that are broken
and diluted in abstraction.
His work speaks of desire, of vitality, of enjoyment, leaving behind the canonical and standard models.